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8 July 2014


The Bead Coalition, donated R12,337.50 to Wilderness Wildlife Trust,from May 2014 RHINO FORCE bracelet sales. A black rhino relocation project underway, aims to establish a core population of rhino in Botswana.

Wilderness Wildlife Trust, along with other important sponsors, including RHINO FORCE have successfully completed the first part of the project.

“We look forward to completing the translocation process in the next few months and ensuring that these rhino are well looked after in their new home”, Wilderness Safaris Group Conservation Manager, Mr Kai Collins said. Wilderness has contributed to successful rhino conservation for the past 20 years.

The Bead Coalition CEO, Joanne Lapin Thorpe says, “We, as a small commercial organisation, support translocation because it protects and provides a safe haven for our threatened black rhino. We donate 20% of our profits to charity, Wilderness Wildlife Trust is one of our chosen beneficiaries.”

The RHINO FORCE bracelet, beaded in previously disadvantaged rural communities in Africa, is sold globally, and delivered to the world. Purchase online at



Issued by The Bead Coalition

T: 083 609 1111 /

About The Bead Co. (Pty) Ltd

The Bead Coalition [Pty] Ltd is a commercial business based in Johannesburg. The organization’s bespoke accessory range includes beaded items hand made by previously unemployed communities in rural South Africa and sold to the world. Cause themed accessories such as the rhino bracelet raise awareness and funds, making significant environmental, conservational change. Other bracelets include OCEAN, CYCLE, LITERACY, HERITAGE, MOTOR NEURON DISEASE and HIV.

About Wilderness Wildlife Trust

The Wilderness Safaris Wildlife Trust supports a wide variety of approximately 30 projects annually in southern Africa, within the categories of wildlife management, research and monitoring, and community empowerment and education. These projects address the needs of existing wildlife populations, seek solutions to save endangered species and provide education and training for local people and their communities. For more than 20 years, the goal of the Wilderness Wildlife Trust has been to make a difference to Africa, her wildlife and her people.

About Wilderness Safaris

Wilderness Safaris is an ecotourism company that specialises in memorable wildlife experiences in some of the most remote and pristine areas in Africa. In this way it offers its guests private access to three million hectares of Africa’s finest wildlife reserves, while remaining fiercely committed to protecting our planet’s precious natural and cultural resources. Recognising that conservation is as much about people as about the environment, the company has pursued important goals through its Children in the Wilderness programme, as well as through the Wilderness Wildlife Trust, which have helped change the face of nature-based tourism in Africa.