+27 83 609 1111
[email protected]

At the current level of production, the women earn in excess of their husbands. Colin Cooper, Chairman of the MRDP says, “In the Marico area there is no work and virtually no new business, so this is an excellent opportunity for our beaders to earn a real income and to showcase their skills.”
The Bead Co., a South African cause-related merchandise business, proudly supports local employment, up-skilling that uplifts communities across South Africa. Additional employment is created at The Bead Co’s headquarters in Johannesburg where a team of eight additional ladies pack, perform quality control and administrate various processes within the business.
Says CEO, Joanne Lapin Thorpe, “The RHINO FORCE beaded bracelet was created to raise awareness and funding for rhino conservation, however I am delighted that demand has reached a level where significant local employment is created, and this is the plan going forward.”
SRI is a renowned rhino conservation organisation that works to conserve all five species of rhinos in Africa and Asia. Deputy Director, SRI, Susie Offord says, “The RHINO FORCE bracelets have been a huge success in South Africa already. Partnering with RHINO FORCE on an international level is a win-win relationship for SRI as the bracelets help to raise awareness about the plight of rhinos in Africa and in Asia, whilst raising much-needed funds for rhino conservation.”
RHINO FORCE is an initiative of The Bead Coalition (Pty) Ltd, a commercial, cause-related organisation. The original and best-selling bracelet, launched in June 2011, is synonymous with rhino conservation, having facilitated and raised over R4.6 million to date. Recently, the bracelet company facilitated funds for a translocation of six white rhino from South Africa to Botswana – a safe haven in terms of security and monitoring. Mitsubishi Motors SA, proudly sponsors a branded 2013 double cab Triton 3.2 diesel bakkie, used as a mobile billboard in the Johannesburg area.
To support, buy a RHINO FORCE bracelet online at www.rhinoforce.co.za for R40. They will post anywhere in the world.
ENDS
Issued by The Bead Coalition Pty Ltd – RHINO FORCE
T: 083 609 1111
About RHINO FORCE
RHINO FORCE is a dynamic brand that creates international awareness and raises substantial funding for rhino conservation, through the sale of RHINO FORCE beaded bracelets. RHINO FORCE creates philanthropy through commerce. Through the design, development and activation of multiple retail, corporate and electronic market platforms, RHINO FORCE successfully achieves its mission - ‘Conservation through Commerce’, commercially known as ‘Save the Rhino…Buy a Bracelet’.
About Save the Rhino International
Save the Rhino International works to conserve viable populations of critically endangered rhinos in Africa and Asia. By funding field projects and through education, its goal is to deliver material, long-lasting and widespread benefits to rhinos and other endangered species, ecosystems and to the people living in these areas. It aims to increase the number of rhinos in genetically viable populations in the wild; enhance the integrity of ecosystems and to ensure that local communities benefit from conservation activities.
About Mitsubishi Motors SA
Mitsubishi has a proud South African heritage which spans back over 75 years. The South African product range has been specially suited to this country’s unique conditions and lifestyle and offer vehicles for the serious off roader, the urban family, the small businessman, the outdoor sportsman and the image-conscious young roader. Mitsubishi customers enjoy the benefit of a nationwide dealer network, a dedicated, knowledgeable and enthusiastic sales teams, highly professional service centres, finance and insurance packages, tailor-made to suit every need.

Virgin Active Gym at Old Ed’s, Johannesburg, supported RHINO FORCE’s latest beneficiary, by hosting a 90 minute spinathon, and raised donations of R7,700 for these brave men in the field.
In 2012, the IRF confirmed the death of 41 rangers in the line of duty.
RHINO FORCE believes rangers should be protected, valued and incentivized. “Our rangers deserve to be adequately remunerated, recognised by the media and rewarded for their efforts, creating a climate where rangers can take the war to poachers”, says Joanne Lapin Thorpe, co-founder of RHINO FORCE.
York Private Nature Reserve formed by private landowners 10 years ago, lies in the South Western part of Balule Nature Reserve, and forms the unfenced South-Western boundary of the Greater Kruger system. White rhino were introduced into this area nine years ago, and York is actively involved in the WWF Black Rhino Expansion project. They protect their rhino with continuous, active, management and vigilant security measures. Andy Dott, Chairman of York and the greater Balule Reserve comments, “We are delighted to finally join forces with such a credible business and these much needed funds will go directly to the heart of the problem”.
Join Rhino Force now to support field rangers for their bravery and the critical role they play in rhino conservation. According to Save the Rhino International (SRI) in the UK, rangers are the real heroes of the poaching challenge. They are at the frontline of rhino poaching and often risk their lives. “As poachers use more sophisticated methods, the fight to protect the rhino becomes an even greater challenge, making this day appropriate to acknowledge all their hard work and dedication. Happy World Ranger Day to all,” says Susie Offord, Deputy Director, SRI.
RHINO FORCE is an initiative of The Bead Coalition (Pty) Ltd, a commercial, cause-related organisation. The public can support its RHINO FORCE Ranger initiative by buying a bracelet or donating directly to the York reserve rangers.
ENDS
Issued by The Bead Co. Pty Ltd – division RHINO FORCE
T: 083 609 1111
About RHINO FORCE
RHINO FORCE is a dynamic brand that creates international awareness and raises substantial funding for rhino conservation, through the sale of RHINO FORCE beaded bracelets. RHINO FORCE incorporates fundamental business principles to create philanthropy through commerce. Through the design, development and activation of multiple retail, corporate and electronic market platforms, RHINO FORCE successfully achieves its mission - ‘Conservation through Commerce’, commercially known as ‘Save the Rhino…Buy a Bracelet’.
About York Private Game Reserve
York Private Nature Reserve was formed by private landowners 10 years ago, and lies in the South Western part of Balule Nature Reserve, forming the unfenced South Western boundary of the Greater Kruger system.
Contact : Sharon Haussmann 082 553 1566 or
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The yellow and black beaded Qhubeka CYCLE FORCE bracelets raise funds for Qhubeka to distribute bicycles into communities in South Africa. The bracelet campaign also provides local employment for a large beading community in the Marico region of Madikwe, North West Province.
At the current level of production, the women earn in excess of their husbands. Says Colin Cooper, Chairman of the MRDP, “In the Marico area there is no work and virtually no new business, so this is an excellent opportunity for our beaders to earn a real income and to showcase their skills.”
Qhubeka donates bicycles in rural villages, in exchange for planted seedlings and waste collection, serving to directly improve a community. Qhubeka aims to break the cycle of poverty while investing in the youth of South Africa. 100 000 bicycles have been distributed since 2004.
To support, buy a Qhubeka CYCLE FORCE bracelet online at www.cycleforce.co.za for R40. In South Africa, you can also purchase at your nearest Exclusive Books or Look & Listen store.
ENDS
Issued by The Bead Co. (Pty) Ltd – division Qhubeka CYCLE FORCE
T: 083 609 1111
www.cycleforce.co.za
About CYCLE FORCE
CYCLE FORCE is a dynamic brand that creates funding for Qhubeka bicycles for underprivileged communities, through the sale of Qhubeka CYCLE FORCE beaded bracelets. CYCLE FORCE incorporates fundamental business principles to create philanthropy through commerce via retail, corporate and online platforms, CYCLE FORCE successfully achieves its mission - “Bicycles for Africa”
About Qhubeka
Qhubeka is an Nguni (Zulu, Xhosa) word that means “to carry on”, “to progress”, “to move forward”.
Qhubeka projects aim to help rural communities progress by giving bicycles to children in return for work done to improve their environment and their community. Team MTN-Qhubeka is Africa’s most winning pro cycle race team. The talented athletes race to build exposure for Qhubeka’s rural initiatives and ride to inspire potential new athletes within the community. More than 100,000 bikes have been distributed since 2004.
www.qhubeka.org

Project Aware Foundation, started by PADI, is a growing movement of scuba divers protecting the ocean planet – one dive at a time. Project Aware focuses on two major ocean issues – Sharks and Manta Rays in peril and Marine Debris. There are many conservation issues converging on our ocean and Project Aware focusses on scuba divers affecting real, long-term change in the ocean.
Project Aware Director says, “We fully support the Ocean Force initiative and are delighted that the bracelets help fund our work in conservation, underwater cleanups and data collection.”
The beaded bracelet is hand-made in rural South Africa. The Bead Co’s Enterprise Development Programme, BEAD THE CHANGE, creates employment for previously disadvantaged individuals in rural communities. Furthermore, full-time employees in Gauteng pack, administrate and dispatch the bespoke bracelet worldwide, simply making this precious beaded bracelet the cause accessory of choice.
To support, order your bracelets online at www.oceanforce.co.za for R40 each. Visit our related websites www.projectaware.org or www.beadcoalition.com
ENDS
Issued by The Bead Co. Pty Ltd - OCEAN FORCE
T: 083 609 1111
Media enquiries: [email protected]
ABOUT OCEAN FORCE
Ocean Force beaded bracelets are sold in outlets worldwide to highlight the need for marine conservation. The ‘SAVE THE OCEAN…buy a bracelet’ campaign currently funds the efforts of through Project Aware. www.oceanforce.co.za
ABOUT PROJECT AWARE
Project AWARE Foundation is a growing movement of scuba divers protecting the ocean planet – one dive at a time.
Over the past two decades of underwater conservation they’ve learned that millions of divers are the true leaders in ocean protection. They believe that together their actions will make a huge impact to help to rescue the ocean. www.projectaware.org
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Morné du Plessis, Founder and Director of the Players’ Fund says, “We are extremely pleased to have been selected by The Bead Co. to benefit from the Springbok bracelet. The company’s other bracelet initiatives, namely Rhino Force, Ocean Force, Cycle Force and Earth Force have created awareness and generated funding for other great organisations and we are honoured to be part of this innovative form of fund raising. As a proudly South African non-profit organisation, working for South Africans, supported by South Africans, we are all connected in our love for the game of rugby”.
The bracelet allows Springbok rugby fans all over the world to show their support of our BOKKE by simply wearing a symbol of great pride, a hand-made, beaded, Springbok bracelet. Become instantly recognisable as a supporter of South African rugby and help make a difference in the lives of injured rugby players.
Buy your Springbok bracelet today, online for R45, through SA Rugby’s portal www.sarugbyshop.co.za or www.sarugbybracelet.co.za. To order your bracelet, call Lisa on +27 83 225 0824. Like ‘SPRINGBOK BRACELET’ on Facebook and find out about our participating retailers.
ENDS
Issued by The Bead Co. Pty Ltd
T: 083 609 1111
www.sarugbybracelet.co.za
About The Bead Co. (Pty) Ltd
The Bead Co. (Pty) Ltd is a commercial organisation that believes in conservation through commerce. It creates awareness and raises funds through the sale of beaded bracelets. Proceeds from the sale of various cause-related, hand-made bracelets are donated to credible NGO’s and charity organizations. The Bead Co. creates local community employment and opportunities for small business development. To date almost 1 million bracelets have been sold worldwide via retail and e-commerce. Make a difference with a beaded bracelet such as RHINO FORCE/ OCEAN FORCE/ Qhubeka CYCLE FORCE.
About Chris Burger Petro Jackson Players’ Fund
The Chris Burger Petro Jackson Players’ Fund is named after two young rugby players who were fatally injured playing the game. The Fund provides assistance to injured rugby players in many different ways, one being the provision of mobility equipment such as wheelchairs, as well as many other comforts that seek to improve the quality of their lives. The Fund is a Non-Profit Organisation (NPO) as well as a registered Public Benefit Organisation (PBO) and dependent on fund raising and donations.

Registered in 1994, Save the Rhino International recognises that the future of wildlife is inextricably linked to surrounding communities. By funding field projects and through education, SRI delivers long-lasting and widespread benefits to rhinos and other endangered species, ecosystems and to the people living in these areas. The funds raised are used to support projects that address rhino conservation through a number of measures.
Deputy Director, SRI, Susie Offord says, “The RHINO FORCE bracelets have been a huge success in South Africa already. Partnering with RHINO FORCE on an international level is a win-win relationship for SRI as the bracelets help to raise awareness about the plight of rhinos in Africa and in Asia, whilst raising much-needed funds for rhino conservation. We’re really looking forward to developing this relationship further.”
The original RHINO FORCE bracelet, launched in June 2011, is synonymous with rhino conservation, and remains a South African best-seller, having facilitated and raised over R4.6 million to date. RHINO FORCE believes in urgent, immediate and direct action, supporting one of the International Union for Conservation of Nature’s (IUCN) principles of translocation as a method to save a species from extinction.
Recently, the bracelet organisation facilitated funds for a translocation of six white rhino from South Africa to Botswana – a safe haven in terms of security and monitoring. Relocating rhinos to suitable habitats spreads them out over a larger area, and enables rapid growth rates, and is why we have 400 separate populations in 9 African countries today.
This global alliance allows RHINO FORCE, a commercial company, to support and financially assist SRI’s conservation of the species in Africa and Asia, where they face critical threat.
“We created the beaded rhino bracelet for people all over the world to purchase and wear, to provide and show their support for rhino conservation. The bracelet has become the tangible, globally recognised symbol for the love of rhinos, and a solidarity bracelet for the cause,” says Joanne Lapin Thorpe, co-founder of RHINO FORCE. “We’ve aligned internationally with SRI, share a common ethos, and are dedicated to supporting this incredible organisation, as we drive our bracelet initiative into the international arena. We look forward to growing our support for SRI over the years in a number of exciting initiatives.”
Over 500,000 local and international supporters have donned the conservation accessory to show their support, and raise awareness of the critical threat our rhino populations face – three of five species are listed as “critically endangered” on the IUCN red list.
To help save rhinos in Africa and Asia buy a bracelet online at www.rhinoforce.co.za, they will post anywhere in the world.
ENDS
Issued by The Bead Co. (Pty) Ltd - RHINO FORCE
T: 27 (0)83 609 1111
Media enquiries to: [email protected]
About RHINO FORCE
RHINO FORCE is a dynamic company that creates international awareness and raise substantial funding for rhino conservation, through the sale of RHINO FORCE beaded bracelets. RHINO FORCE incorporates fundamental business principles to create philanthropy through commerce. Through the design, development and activation of retail, corporate and electronic market platforms, RHINO FORCE successfully achieves its mission - ‘Conservation through Commerce’, commercially known as ‘Save the Rhino…Buy a Bracelet’.
About Save the Rhino International
Save the Rhino International works to conserve viable populations of critically endangered rhinos in Africa and Asia. By funding field projects and through education, its goal is to deliver material, long-lasting and widespread benefits to rhinos and other endangered species, ecosystems and to the people living in these areas. It aims to increase the number of rhinos in genetically viable populations in the wild; enhance the integrity of ecosystems and to ensure that local communities benefit from conservation activities.
www.savetherhino.org
Images:
The Qhubeka initiative seeks to empower communities by donating bicycles in exchange for planting seedlings or collecting recyclable waste - actions which also improve the communities in which they live. This embodies Qhubeka’s commitment to breaking the cycle of poverty while investing in the youth of South Africa.
Children will receive a brand-new, durable Qhubeka bike. Designed by World Bicycle Relief for the harshest African conditions, each bicycle is constructed locally, creating additional jobs in vulnerable communities.
Studies have shown five ways in which a bicycle makes a difference:
Results of a study indicated an average 18% improvement in school attendance for girls and 16% for boys after bicycle distribution, and this lasted for two years. This is an encouraging sign of the program’s long-lasting benefits for students’ access to education.
96% of surveyed caretakers reported increased school attendance due to the bicycle, and that distance was the primary reason for absence. 89% of students get to school in an hour or less after bicycles were distributed, and Qhubeka believes that reduced travel times contribute to the increased attendance rates.
Academic performance data collected from schools in this study indicate an average 22% point improvement for both girls and boys after bicycle distribution, higher than the average, and improved pass rates were sustained for two years after receiving bikes.
Surveyed students rated their own feelings of well-being - 73% indicated they felt their lives were significantly improved after receiving bicycles, and 17% reported a noticeable change.
All surveyed rural students indicated they were afraid while walking to school - most feared attack by wild animals; and girls feared rape because their long walk starts in the dark. After bicycles were distributed, 69% of the students reported feeling safe most of the time while they traveled to school.
Many survey respondents indicated using the bicycle to visit the local clinic. Appointments for children under 5 more than doubled, and this was attributed to the fact that mothers were able to transport young children for treatment with ease.
Qhubeka has distributed more than 100,000 bikes since 2004. Anthony Fitzhenry, Qhubeka Founder says, “My vision is to mobilise kids on bikes, a world where transportation is not a barrier to healthcare, education or economic development.”
Bracelets can be purchased online www.cycleforce.co.za, or at an Exclusive Books or Look & Listen store. Buy and wear your Qhubeka CYCLE FORCE bracelet to support this exciting initiative. Visit Qhubeka’s site for details on the programme and donations www.qhubeka.org
ENDS
Issued by The Bead Co - CYCLE FORCE
T: 083 609 1111
Media enquiries: [email protected]
About CYCLE FORCE
CYCLE FORCE is a dynamic brand that creates funding for Qhubeka bicycles for underprivileged communities, through the sale of Qhubeka CYCLE FORCE beaded bracelets. CYCLE FORCE incorporates fundamental business principles to create philanthropy through commerce. Through the activation of retail, corporate and online platforms, CYCLE FORCE successfully achieves its mission - “Mobilising People with Bicycles”
About Qhubeka
Qhubeka is an Nguni (Zulu, Xhosa) word that means “to carry on”, “to progress”, “to move forward”.
Qhubeka projects aim to help rural communities progress by giving bicycles to children in return for work done to improve their environment and their community. Team MTN-Qhubeka is Africa’s most winning pro cycle race team. The talented athletes race to build exposure for Qhubeka’s rural initiatives and ride to inspire potential new athletes within the community. More than 100,000 bikes have been distributed since 2004.
www.qhubeka.org
Images Top to Bottom
R3 050 597.59 to Endangered Wildlife Trust (EWT) from sales of RHINO FORCE bracelets. This multi-million rand donation, acknowledged in thanks by the EWT, supports the NGO’s rhino programmes.
RHINO FORCE also thanks the EWT for their conservation activities undertaken in security and protection; wildlife trade law compliance; judiciary awareness and strategic support as the bracelet organisation re-directs its efforts to fully support rhino translocation.
This fine-tuned approach is in response to an urgent need for immediate, direct action, and in support of IUCN’s principle of translocation as a method to save a species from extinction. Proudly sponsored by MITSUBISHI SA, RHINO FORCE support Africa Foundation, and raised funds for the translocation of rhino from South Africa to Botswana – a safe haven in terms of security and monitoring. Relocating rhino to suitable habitats spreads them out over a larger area. Translocation also enables rapid growth rates, and is the reason we have 400 separate populations in 9 African countries today.
Rhino bracelet sales have raised R400,000 for Africa Foundation, over and above the R3 050 597.59 paid to the EWT. RHINO FORCE also facilitated a whopping R1.1 million from corporate donors, including Motorite Administrators, for the first RHINO FORCE relocation project. The first group of rhino are ready for release in Botswana.
The original RHINO FORCE beaded bracelet, launched in June 2011, is synonymous with rhino conservation, remaining a best-seller. Over 500,000 local and international supporters have donned the conservation accessory. The continued support from retail, corporate and individuals has raised awareness for the critical threat to our rhino populations.
“We have identified a direct, immediate conservation action that is saving rhino today, through the sale of the beaded bracelet. Monies we raise and facilitate go directly to translocation. We believe it’s important to involve and educate South Africa in this fight,” says Joanne Lapin Thorpe, co-founder of RHINO FORCE. “We look forward to many more translocation projects and saving our rhinos.”
We encourage the public to purchase cause-related products from bona fide credible businesses and commercial entities that are underpinned by accountability and transparency. Furthermore, supporters are entitled to know how that money is spent by the supported NGO.
To help save the rhino, buy a bracelet online at www.rhinoforce.co.za
ENDS
Issued by RHINO FORCE
T: 083 609 1111
About RHINO FORCE
RHINO FORCE is a dynamic brand that creates international awareness and raise substantial funding for rhino conservation, through the sale of RHINO FORCE beaded bracelets. RHINO FORCE incorporates fundamental business principles to create philanthropy through commerce. Through the design, development and activation of multiple retail, corporate and electronic market platforms, RHINO FORCE successfully achieves its mission - ‘Conservation through Commerce’, commercially known as ‘Save the Rhino…Buy a Bracelet’.
About AFRICA FOUNDATION
Founded in 1992 to support &Beyond’s commitment to conservation and communities, Africa Foundation has built up a highly successful track record in empowering and enriching the lives of communities living adjacent to &Beyond’s safari lodges; specifically in the areas of healthcare, education and enterprise development. It is a registered trust and non-profit organisation, supported by its partners , &Beyond Africa Foundation UK, Africa Foundation USA, lodge guests and donors – www.africafoundation.org.za
About MITSUBISHI SA
Mitsubishi has a proud South African heritage which spans back over 75 years. Prospective and existing customers will enjoy and benefit from the excellent market focus for which Imperial Holdings is renowned and could look forward to the exciting new products to enter the local market in the near future. The South African product range has been specially suited to this country’s unique conditions and lifestyle and offer vehicles for the serious off roader, the urban family, the small businessman, the outdoor sportsman and the image-conscious young roader. Mitsubishi customers enjoy the benefit of a nationwide dealer network, a dedicated, knowledgeable and enthusiastic sales teams, highly professional service centres, finance and insurance packages, tailor-made to suit every need.
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The black, red and white beaded bracelets, already synonymous with rhino conservation, are sold in several retailers in South Africa and internationally through an e-commerce site www.rhinoforce.co.za.
In 2012 alone, South Africa lost a devastating 668 rhino to illegal poaching, which is a 49% increase from the previous year’s figure of 448. Botswana has an excellent security system in place to protect these animals and will be a safe haven for the six relocated rhino. Translocations are a proven method of securing the survival of an endangered species.
After years of negotiation and planning, the translocation process is almost complete as the six rhino arrived safely. Game scouts from Botswana have undergone intensive tracking and monitoring training by &Beyond. The movement and behaviour of the herd will be closely monitored using satellite collars and telemetry and tracking equipment. A portion of this equipment as well as anti-poaching uniforms and binoculars has been generously supplied by the Chipembere Rhino Foundation.
“It’s the ideal opportunity for us to move our eggs out of one basket,” explains &Beyond Conservation Manager, Les Carlisle. “The project has the full support of the Botswana Rhino Management Committee and we are thrilled to be driving such a vital initiative for rhino conservation in partnership with Motorite and RHINO FORCE.”
Chris Thorpe, Founder of RHINO FORCE says, “We are pleased to know that all the funds we donate or facilitate go directly to translocation, which is an effective way to counteract poaching. We also believe it’s important to involve and educate the communities in this fight, and Africa Foundation does this well.”
As one of southern Africa’s largest independent motor-related insurance administrators, Motorite supports this translocation to ensure the ongoing conservation of South Africa and Botswana’s natural heritage. To demonstrate another example of the motor industry getting behind rhino conservation, Mitsubishi generously sponsored a brand new Triton diesel double cab for RHINO FORCE to use as a mobile billboard at events, meetings and deliveries.
To follow the exciting project and for translocation updates, please follow RHINO FORCE on Facebook, or &Beyond conservation blog, “Carlisle on Conservation”www.andBeyond.com/carlisle_on_conservation).
For the Love of Rhinos, buy and wear your bracelet. Visit www.rhinoforce.co.za to purchase online.
ENDS
Issued by RHINO FORCE
T: 083 609 1111
www.rhinoforce.co.za
About RHINO FORCE
RHINO FORCE is a dynamic brand that creates international awareness and raises substantial funding for rhino conservation, through the sale of RHINO FORCE beaded bracelets. RHINO FORCE incorporates fundamental business principles to create philanthropy through commerce. Through the design, development and activation of multiple retail, corporate and electronic market platforms, RHINO FORCE successfully achieves its mission - ‘Conservation through Commerce’, commercially known as ‘Save the Rhino…Buy a Bracelet’.
About &Beyond
&Beyond is one of the world’s leading experiential travel companies, designing personalised luxury safaris in 16 African countries, as well as India, Bhutan and Sri Lanka. The company also owns and operates 32 extraordinary lodges and camps in Africa and India’s wilderness highspots. Established in 1991, &Beyond takes exceptional care of its guests in order to make a difference; its commitment to sustainable responsible travel and community empowerment is world renowned.
About Motorite Administrators (Pty) Ltd
Motorite is the largest independent motor-related insurance administrator in southern Africa. Leaders in the administration and sales of warranty, maintenance and service plan products to the entire motor industry, Motorite offers unsurpassed levels of service and peace of motoring to its extensive customer base. Motorite places huge emphasis on uplifting the working and social environment of its community. By sponsoring &Beyond’s rhino translocation project, Motorite is playing an important role in ensuring the ongoing conservation of South Africa and Botswana’s natural heritage for future generations to come.
About Africa Foundation
Founded in 1992 to support &Beyond’s commitment to conservation and communities, Africa Foundation has built up a highly successful track record in empowering and enriching the lives of communities living adjacent to &Beyond’s safari lodges; specifically in the areas of healthcare, education and enterprise development. It is a registered trust and non-profit organisation, supported by its partners &Beyond, Africa Foundation UK, Africa Foundation USA, lodge guests and donors – www.africafoundation.org.za
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FEED SA, a section 21 non-profit organisation, has partnered with The Bead Coalition (Pty) Ltd to raise funds for the vital feeding and education programmes it runs for children within townships. A bespoke, beaded bracelet, created by The Bead Coalition (Pty) Ltd, will help raise money for its various projects.
“At FEED SA we believe that a chance at a better life begins with a full tummy, which is why we’re committed to feeding the hearts, minds and tummies of South African children who are forced to go to school on an empty stomach,” explains Candice Etberg of FEED SA.
“Our goal is to establish feeding programmes within townships aimed at those who receive no other forms of funding. We wish to uplift South Africans by ensuring that each child from our beneficiaries is guaranteed at least two nutritious meals a day,” says Joanne Tooch of FEED SA.
In addition to the feeding programmes, FEED SA helps to build and set up crèches, including operations and infrastructure like classrooms, toilets, ablutions, kitchens and offices, as well as teacher training and teaching curriculum. “FEED SA takes a hands-on approach in the townships where we operate, at a grass roots level. We work with prominent and reliable leaders in the communities. To fund these projects, we approach corporate companies for their CSI, which in turn scores them points for their BEE ratings. We also engage in various fund-raising initiatives and approach the private sector” says Candice.
FEED SA’s latest project aims to raise funds through the sale of a bespoke South Africa Heritage Bracelet, created by The Bead Co. Joanne Lapin, CEO of The Bead Co, produced and designed the beaded bracelets, aimed at creating awareness and raising the funds needed to feed the hearts, minds and tummies of underprivileged South African children.
“The SA Heritage bracelet is a beautiful delivery mechanism for FEED SA’s message - That every child has a right to be fed, educated and uplifted. We are therefore extremely proud to be associated with this initiative,” says Lapin. Local production of these hand-beaded bracelets also creates employment opportunities for previously disadvantaged South Africans. “Nett profits from the sale and payment of every Heritage bracelet will go directly to the projects and causes supported by FEED SA,” she says.
“We therefore urge all South Africans to celebrate their heritage and offer their support to those who are much less fortunate than we are by purchasing these uniquely South African artifacts,” concludes Etberg and Tooch.
The bracelets are available for R40 per bracelet. Contact The Bead Co. on 083 609 1111 to order or email [email protected] for further info.
Issued by The Bead Co. (Pty) Ltd
T: 083 609 1111
About FEED SA
About The Bead Co. (Pty) Ltd
The Bead Coalition [Pty] Ltd is a private commercial business based in Johannesburg. We identity specific causes, we create awareness and design themed, bespoke, beaded bracelets. Hand-made by previously unemployed communities in rural South Africa, the sale of our beaded range raises funds to make significant environmental, conversational and humanitarian change. Other bracelets include RHINO FORCE, OCEAN FORCE and QHUBEKA CYCLE FORCE amongst others. www.beadcoalition.com
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“We see this cause as being very close to the hearts of many South Africans and it fits in well with some important core principles of the Mitsubishi brand, namely adventure and the outdoor lifestyle,” says the marketing manager of Mitsubishi SA, Braam Faul. “It’s as a win-win sponsorship because while we are helping conservation initiatives we are also increasing the awareness of the Mitsubishi brand as a concerned corporate citizen.”
RHINO FORCE, which was founded by Chris Thorpe and Joanne Lapin in 2010, has a sustainable business model that raises funds for Africa Foundation, earmarked for projects focused on saving Africa’s rhino populations. Translocations are fundamental to the ongoing survival of the endangered species. Six white rhino have been moved to safe haven in Botswana’s Okavango Delta, where excellent security and monitoring systems are in place for their protection.
Rhino Force’s involvement includes an important corporate social responsibility element where local communities are involved in producing and packaging beaded rhino bracelets that are sold at more than 600 retail outlets throughout SA.
The bracelets are sold for R30, with 50% of the money going to the communities which produce and pack the items, 30% going to Africa Foundation to fund projects through direct action. The balance of 20% goes to marketing and distribution costs as well as a small profit for the retailer.
Mitsubishi’s sponsorship includes the loan of a 2013 double cab Triton 3.2 diesel bakkie with RHINO FORCE branding to the organisation, while the motor company will use its dealerships as retail outlets for the bracelets.
In return Rhino Force will get involved with joint promotional events with Mitsubishi and its dealers, all of which will benefit the project in terms of publicity and brand awareness.
“I believe we have a responsibility to get involved in a project such as this which aims to drastically reduce the number of these animals being killed for their horns,” added Braam Faul. “With 158 killed in South African already this year after the loss of 668 last year, this is a major undertaking and I am proud our company is playing a role in conservation.”
Mitsubishi has a proud South African heritage which spans back over 75 years. The South African product range has been specially suited to this country’s unique conditions and lifestyle and offer vehicles for the serious off roader, the urban family, the small businessman, the outdoor sportsman and the image-conscious young roader. Mitsubishi customers enjoy the benefit of a nationwide dealer network, a dedicated, knowledgeable and enthusiastic sales teams, highly professional service centres, finance and insurance packages, tailor-made to suit every need.
ENDS
Issued by RHINO FORCE
T: 083 609 1111
About RHINO FORCE
RHINO FORCE is a dynamic brand that creates international awareness and raises substantial funding for rhino conservation, through the sale of RHINO FORCE beaded bracelets. RHINO FORCE incorporates fundamental business principles to create philanthropy through commerce. Through the design, development and activation of multiple retail, corporate and electronic market platforms, RHINO FORCE successfully achieves its mission - ‘Conservation through Commerce’, commercially known as ‘Save the Rhino…Buy a Bracelet’.
About &Beyond
&Beyond is one of the world’s leading experiential travel companies, designing personalised luxury safaris in 16 African countries, as well as India, Bhutan and Sri Lanka. The company also owns and operates 32 extraordinary lodges and camps in Africa and India’s wilderness highspots. Established in 1991, &Beyond takes exceptional care of its guests in order to make a difference; its commitment to sustainable responsible travel and community empowerment is world renowned.
About Africa Foundation
Founded in 1992 to support &Beyond’s commitment to conservation and communities, Africa Foundation has built up a highly successful track record in empowering and enriching the lives of communities living adjacent to &Beyond’s safari lodges; specifically in the areas of healthcare, education and enterprise development. It is a registered trust and non-profit organisation, supported by its partners &Beyond, Africa Foundation UK, Africa Foundation USA, lodge guests and donors – www.africafoundation.org.za
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RHINO FORCE, proudly sponsored by Mitsubishi SA, and Africa Foundation (&Beyond’s social development partner) have joined forces for 2013. Proceeds received from the sale of RHINO FORCE beaded bracelets will influence conservation through direct action namely a translocation project.
“We have been approached by many rhino organisations for funding. However, when Les Carlisle, &Beyond’s &Beyond’s Conservation Manager, approached us and explained his dreams of translocating rhino from South Africa to Botswana we realised that our RHINO FORCE bracelet offered a perfect fit together with &Beyond and Africa Foundation’s conservation plans”, says Joanne Lapin from RHINO FORCE.
To date, RHINO FORCE has already donated R325,000 to Africa Foundation and facilitated over a million Rand from generous donors, including lead sponsor Motorite Administrators.
Founded in 1992 to support &Beyond’s commitment to conservation and communities, Africa Foundation - a registered non-profit organisation - completes the model of integrating conservation, high-end tourism and communities to their mutual benefit.
Proceeds from the sale of RHINO FORCE bracelets are earmarked for projects focused on saving Africa’s rhino populations. A small portion will also be used for conservation initiatives in the local communities surrounding &Beyond’s wildlife areas to educate people on the importance of conservation to ensure the survival of our rhino for generations to come.
96 rhino have been poached this year alone; and in 2012 we lost 668 rhino to illegal poaching, a 49% increase from the previous year. Botswana has an excellent security system in place to protect these endangered animals and will be a safe haven for the six relocated rhino.
After years of negotiation and planning, the translocation process is underway. Game scouts from Botswana have undergone intensive tracking and monitoring training by &Beyond. The movement and behaviour of the six rhino will be closely monitored using satellite collars and telemetry and tracking equipment supplied by Chipembere Rhino Foundation.
“We are pleased to know that all the funds we donate or facilitate go directly to translocation, which is an effective way to counteract poaching. We also believe it’s important to involve and educate the communities in this fight,” says Chris Thorpe, Director of RHINO FORCE. “We look forward to supporting &Beyond, and The Africa Foundation’s good work through our new partnership.”
ENDS
Issued by RHINO FORCE
T: 083 609 1111
www.rhinoforce.co.za
About RHINO FORCE
RHINO FORCE is a dynamic brand that creates international awareness and raises substantial funding for rhino conservation, through the sale of RHINO FORCE beaded bracelets. RHINO FORCE incorporates fundamental business principles to create philanthropy through commerce. Through the design, development and activation of multiple retail, corporate and electronic market platforms, RHINO FORCE successfully achieves its mission - ‘Conservation through Commerce’, commercially known as ‘Save the Rhino…Buy a Bracelet’.
About Africa Foundation
Founded in 1992 to support &Beyond’s commitment to conservation and communities, Africa Foundation has built up a highly successful track record in empowering and enriching the lives of communities living adjacent to &Beyond’s safari lodges; specifically in the areas of healthcare, education and enterprise development. It is a registered trust and non-profit organisation, supported by its partners &Beyond, Africa Foundation UK, Africa Foundation USA, lodge guests and donors – www.africafoundation.org.za
About &Beyond
&Beyond is one of the world’s leading experiential travel companies, designing personalised luxury safaris in 16 African countries, as well as India, Bhutan and Sri Lanka. The company also owns and operates 32 extraordinary lodges and camps in Africa and India’s wilderness highspots. Established in 1991, &Beyond takes exceptional care of its guests in order to make a difference; its commitment to sustainable responsible travel and community empowerment is world renowned.
About Motorite Insurance Administrators
Motorite is the largest independent motor related insurance administrator in Southern Africa. Leaders in the administration and sales of warranty, maintenance and service plan products in the entire motor industry.
www.motorite.co.za
About Mitsubishi SA
Mitsubishi has a proud South African heritage which spans back over 75 years. Prospective and existing customers will enjoy and benefit from the excellent market focus for which Imperial Holdings is renowned and could look forward to the exciting new products to enter the local market in the near future. The South African product range has been specially suited to this country’s unique conditions and lifestyle and offer vehicles for the serious off roader, the urban family, the small businessman, the outdoor sportsman and the image-conscious young roader. Mitsubishi customers enjoy the benefit of a nationwide dealer network, a dedicated, knowledgeable and enthusiastic sales teams, highly professional service centres, finance and insurance packages, tailor-made to suit every need.
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www.playersfund.org.za

Project AWARE Foundation is a growing movement of scuba divers protecting the ocean planet – one dive at a time.
Over the past two decades of underwater conservation they’ve learned that millions of divers are the true leaders in ocean protection. They believe that together their actions will make a huge impact to help to rescue the ocean.
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www.projectaware.org

Qhubeka is an Nguni (Zulu, Xhosa) word that means “to carry on”, “to progress”, “to move forward”.
Qhubeka projects aim to help rural communities progress by giving bicycles to children in return for work done to improve their environment and their community. Team MTN-Qhubeka is Africa’s most winning pro cycle race team. The talented athletes race to build exposure for Qhubeka’s rural initiatives and ride to inspire potential new athletes within the community. More than 100,000 bikes have been distributed since 2004.
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www.qhubeka.org

York Private Nature Reserve was formed by private landowners 10 years ago, and lies in the South Western part of Balule Nature Reserve, forming the unfenced South Western boundary of the Greater Kruger system.
Contact : Sharon Haussmann [email protected]

Save the Rhino International works to conserve viable populations of critically endangered rhinos in Africa and Asia. By funding field projects and through education, its goal is to deliver material, long-lasting and widespread benefits to rhinos and other endangered species, ecosystems and to the people living in these areas. It aims to increase the number of rhinos in genetically viable populations in the wild; enhance the integrity of ecosystems and to ensure that local communities benefit from conservation activities.
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www.savetherhino.org
Founded in 1992 to support &Beyond’s commitment to conservation and communities, Africa Foundation has built up a highly successful track record in empowering and enriching the lives of communities living adjacent to &Beyond’s safari lodges; specifically in the areas of healthcare, education and enterprise development. It is a registered trust and non-profit organisation, supported by its partners , &Beyond Africa Foundation UK, Africa Foundation USA, lodge guests and donors
View Endorsement
www.africafoundation.org.za

FEED SA is a non-profit organisation whose main aim is to establish feeding programmes within townships. These feeding programmes are aimed at those who receive no other forms of funding whatsoever, and to children who go to school on an empty stomach. Our main goal is to uplift South Africans by ensuring that each child from our beneficiaries is guaranteed at least two nutritious meals a day. We also assist Aids/ Community Centres, after school programmes and feeding schemes for the elderly and bed ridden citizens.
In addition to the feeding programmes, FEED SA runs education and teacher training, and helps to build and set up crèches, from operations and infrastructure such as classrooms, toilets, ablutions, kitchens and offices, as well as teacher training and teaching curriculum. This too, eventually allows for sustainability and small business ventures for the teachers.
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www.feedsa.co.za

Blue Groove Africa is a Section 21 and NPO registered organization. Our vision is to “to provide the building blocks for education, through bridged and sustainable learning, environmental and feeding facilities, with skills transfer into communities throughout South Africa”.
The Right to Read” campaign aims to provide 200 libraries across South Africa by 2020. Blue Groove has been appointed by the South Africa Rugby Union (SARU) for a minimum of four years, as the implementing partner for their CSI project “Boks for Books” which is a perfect fit for our “right to read” campaign.
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www.bluegrooveafrica.com

The Joost van der Westhuizen Foundation was formed by the rugby legend in aid of those suffering from the same form of fatal illnesses that he was diagnosed with early 2011, Motor Neuron Disease. Joost has created a platform through this foundation to allow people, companies and friends to support the quality of life programs available within this organisation.This is Joost van der Westhuizen’s Legacy to South Africa and the world, to everyone who watched him “J9”, carry those very words on his back and in his heart.
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www.joost.co.za